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When people began to hear about the idea of checking in with a social network and revealing their location, many were skeptical. However, with over a billion total check-ins reported so far, the Foursquare check in is obviously here to stay, at least for the near future. If you've never tried to check in on Foursquare, you may want to start. Encouraging..
“What is Foursquare?” is a question a lot of attorneys have started asking in just the last year. Unlike some other combination location and marketing websites, Foursquare has quickly become a way that millions of people connect and interact with the world around them. However, trying to start using the website when you're still asking “what..
Every minute, 2000 people are checking in using Foursquare, one of the internet's hottest social media apps. While Foursquare started out being useful only for people on mobile phones, they have recently expanded to allow non-member searches and have integrated with several other social media platforms. This makes Foursquare marketing one of the biggest new w..
If you use Foursquare and Twitter, there are several different ways that you can integrate your law firm marketing campaigns on both social media platforms. Foursquare on Twitter is a relatively new phenomenon, but the 140 million users of Twitter and 20 million users of Foursquare have significant overlap. In this guide, we're going to show you reasons that ..
Everything About Free Facebook Advertising
If you're not ready to plunge right in to doing paid direct ads on Facebook, what about advertising on Facebook for free? Yep, that's right—free advertising on Facebook is actually responsible for a huge number of conversions every day. You may even be using free Facebook advertising ..
No matter how many times lawyers try to make sure they're getting social media traffic and good linking, web traffic today tends to boil down to one thing: organic search engine results. If your organic search engine rankings put you into the top page of searches, you'll probably prosper. If not, you'll lose out on the nearly 90 percent of web users w..
If you're trying to get more people to visit your website, you have probably heard a lot about the pros and cons of free website traffic versus paid website traffic. Some people have a very strong preference for one or the other, but the truth is that just like any decision, you should let your personal situation be the guide. In this guide, we'll help yo..
Everything About Social Media Marketing Plan
Marketing with social media can have a huge impact on your law firm website's effectiveness—which is probably why 90.9 percent of small firms already use social media for marketing purposes. Making social media marketing plans can be intimidating if you don't have much experience with ..
One of the toughest things about putting together a marketing plan is figuring out how you'll organize your team and put it all together. Because smaller law firms often use attorneys and other staff members to cover some marketing responsibilities, it's quite possible that the people involved on your marketing team aren't full time marketing professionals ..
Every website inbound link that Google indexes contributes to where your website appears in search rankings. If your law firm, like 2/3 of businesses in the United States, isn't already working to build website inbound links, you need to start thinking about the future. Website inbound link numbers now account for more than half of your overall search ranking..
You've tried everything you know about SEO, but it's still not working! What do you do? If you're like four out of five American law firms, you contact SEO expert services to help you figure out what to do next. Expert SEO services can get you out of your current search engine optimization rut and think of new ideas that you haven't yet trie..
Now that Google really monitors the quality of your backlinks, you need to get quality backlinks that will catapult you to the top of the rankings. If you don't be one of the fifteen percent of websites that has been affected by Google Penguin and Panda, you'll need to learn about how to get quality backlinks sooner rather than later. If you've alread..
If you're looking for cheap SEO packages, you're in good company: eighty percent of law firms eventually outsource some or all of their search engine optimization work. In the tough economic climate today, it's always important to save money, and many people look for the most affordable SEO package they can find. However, just because affordable SE..
A recent study showed that behavioral targeting outperforms contextual ad targeting by 22 percent. If your law firm has been looking for a new strategy to target only the people most likely to become conversions, behavioral ad targeting may be just what you need. Keep reading to find out more about the data behind the transition to behavioral systems, and why beh..
If you're at all invested in getting new clients through search, you need to work on your SEO page rank. Studies show that today's internet users will only click through to the second page of search results one time in every ten. This means that you need your SEO page ranking to be on the front page for as many high value and niche keywords as possible.&n..