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7 Ways a Backlink Building Service Can Help Lawyers
New changes to Google's search ranking algorithms called Penguin have impacted about 65 percent of marketers worldwide. In the post-Penguin era, quality backlink building services are among the best ways to improve where your law firm appears in search engine results. A professional..
Social bookmarking websites are some of the fastest growing and most exciting places on the web today, with over 300 million unique viewers going to the five top social bookmarking sites every month. However, less than a third of law firms are using social bookmarking sites as part of their link building strategy—and if you're not, you're making a big mis..
Today, social media marketing is the fastest growing area of internet marketing. Most law firms have stopped sending a lot of direct marketing e-mails and have instead replaced them with pages on social networks and internet directories. If you're looking to improve your social media ROI, you've come to the right place. This guide will te..
Maximizing the effectiveness of your social networking strategies should be one of your law firm's top priorities for 2013. Surveys of attorneys show that over 1/3 of lawyers are still not using Facebook or Twitter,and many of those who are using them aren't using them well. This guide will help you understand which strategies are actually effe..
On average, just 1-2 percent of the people who find your website using search results will actually contact your firm to set up an appointment. While this number can seem very small, there's some good news in it, too—if you can push those numbers up just a couple of percentage points, you'll start to see a huge uptick in business to your firm.&..
Doing a hashtag search is a great way for your law firm marketing professionals to understand what conversations your law firm should be joining in on. Three quarters of law firms aren't even using Twitter yet, and the ones that are don't always know how to search hashtags effectively. In this guide, we'll teach you seven different ways to use Twitter..
Legal marketing—what a drag, right? Studies show that most lawyers agree. But what if legal marketing wasn't a drag after all? What if basically everything you've ever been told about marketing your law firm online was wrong? In this guide, we'll look at negative assumptions about marketing law firms, and debunk these assumptions one..
In order to manage your online reputation, you need to know what factors search engines and clients are using to assess your reputation online. Online reputation can be a tricky thing, prone to changes that can happen instantaneously. What's more, changes to Google's algorithms have changed the reputation online of more than 10 percent of websites worldwi..
It's not easy to admit when you've made an internet marketing mistake. Sometimes, attorneys put thousands of dollars into a new advertising method before realizing that something just isn't going according to plan. But what's actually preventing your internet marketing campaign from succeeding? The answer may surprise you. I..
Bankruptcy filings for consumers and businesses alike are down in 2013, and they were down in 2012 as well. Since these trends are expected to continue for the foreseeable future, you need to have a marketing plan that will keep you competitive in a market where every lawyer is getting hungrier. In this guide, you'll learn tips that any bankruptcy ..
From the Madison Avenue “Mad Men” of the 1960s to contemporary thinkers on advertising, copywriting and design gurus can teach legal marketing departments a lot. Often, legal marketing is—in a field known for how good it is at persuasion—rather disappointing and bland. In this guide, we'll explore some lessons from the masters. ..
With 80 percent of internet users ignoring paid advertisements, pay per click ads are no longer the best option for attorneys in small firms. You need small business SEO that can bring in new clients through organic search results. While local business SEO is both cheaper and more likely to pay off in the long run than pay per click ads, most law firms are not ef..
Sometimes, writing out a marketing plan is something that attorneys dread. Many solo practitioners report that they do marketing on an ad hoc basis rather than implementing a specific step by step scheduled plan. If you want to organize your firm's marketing ideas into a plan this year, this is the right article to read. You'll get great tips about ..
Today's law firms have to think about reputation in more than one way. Offline reputation, like how you're viewed in your community, is still important. More and more, so is managing your online reputation. If you want to manage your online reputation but aren't sure how, you could use a few pointers. Here are 8 tips to get you ..
If doing your SEO research and writing on your own sounds like a mind-numbing task, that doesn't mean that you need to give up on great search rankings. In recent years, a number of SEO services have been developed to help companies get the search engine optimization results they want. Up to 80 percent of law firms that initially try to do search engine optim..