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The most recent surveys are in, and Google has come out on top once again in the search engine wars.  Over 66 percent of searches on the internet today are conducted through Google.  If you're trying to improve where your results are displayed when people search for law firms on Google, you need to do a Page Rank check for not only your website, but also for we..

Too many attorneys try to make their online marketing strategy without really considering whether it ties into their already established community marketing efforts.  Over 80 percent of attorneys in the United States get most of their clients from within a 10 mile radius of their office.  That means that your internet marketing plan for your law firm should focu..

    What is Content Marketing? Your Content Marketing Strategy Every attorney needs to embrace a content marketing strategy that allows the firm you increase search engine optimization (SEO) while targeting both clients and other businesses.  B2B content marketing allows you to market your services or basically sell your services to another bus..

Contextual Link Building: A Link Building Solution For Law Firms   As linking strategies have changed and become more complex, contextual link building has become one of the biggest trends of 2012.  Law firms, because their business is so context-dependent, are ideal users of contextual link building strategies.  Whether you want advice on finding a gr..

  Everything About Cost Per Action Typically, attorneys using online marketing today tend to use pay per click (PPC) services like Google AdWords—but as many attorneys have found out, bounce rates using AdWords can mean that most of your pay per click budget just goes up in smoke.  For that matter, only 20 percent of users will even click on these PPC..

    Beginner’s Guide to Cost Per Impression Advertising   General Information on CPM Advertising   CPM stands for “cost per thousand impressions, and advertisers that use CPM advertisements will set their desired price for all 1000 advertisements served and pay each time their advertisement appears on a display network...

    The Harsh Reality of CPM Advertising   Number of Readers= Chances for CPM Ads   If you’re running a legal website and want advertising, CPM advertisers will not start to consider running ads on your website until you have thousands of page views every month.  If you have a popular blog and want advertising, CPM ads a..

    Proven Techniques to Increase CPM Marketing CPM Marketing is most Likely to Increase Brand Exposure CPM (cost per 1000 impressions) is usually intended to enhance the brand of your firm instead of leading to a large amount of click through rates, and Michael Fleischner, the Marketing Director of Peterson’s, states that display ads such as ..

When you start to use social media to help achieve your law firm marketing goals, you may be looking for how to create the most efficient social media schedule.  3 in 4 marketers say that creating content is their biggest scheduling concern today, and because social media requires consistent content generation it can be difficult to make time for.  In this guide, y..

  There's no reason that you can't get creative when doing internet marketing.  While a large percentage of small firm attorneys list marketing responsibilities as among their least favorite job duties, marketing doesn't have to be a joyless slog.  Check out these nine tips that can help you shake off the marketing doldrums and get creative wit..

    What is Display Advertising: Types, the Benefits, and the Disadvantages   What is Display Advertising? Display advertising is used as an advertising medium on the internet where messages in various forms can appear on websites or on the results page of a search engine.  Although display advertising is only one of your options, Yaho..

  Technical Guide to Placing Web Display Advertising on your Blog   Web Display Advertising on your Blog   One of the largest benefits of display advertising is that you may be able to make a significant amount of money off of the advertisements—especially if you have a large amount of readers every month.    One of ..

    Important Display Advertising Trends for 2012   Updated Reports from Google on Display Advertising Trends   On May 29, 2012, Google released a detailed report on display advertising trends happening across a large percentage of the internet.  Some of the most important findings of the report on display advertising services..

Once you've got good backlinks to your website, you may think that your backlink building work is done.  Not so—it can take weeks or even months for Google and other search engines to index your backlinks.  During that time, your search engine rankings will be the same as they've ever been, rather than reflecting the progress you've made on link b..

If you've been working on building an inbound link presence for SEO purposes, you might have started to wonder where all your links now come from.  Sometimes, when law firms start doing this in 2012, it's because Google has sent them a warning about some of their inbound links seeming unnatural.  Whether you're just curious about your links or you&mdash..