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  Attorneys who work primarily for businesses as clients can have a harder time creating a brand and marketing that brand than attorneys who market to consumers.  B2B content marketing can seem tough because the clients are tougher—they expect a better product and they're not afraid to shop around.  You can make those attitudes work to your advan..

  Everything About B2B Social Media Marketing The social media marketing definition has been changing over the last several years.  While even in 2006, B2B social media marketing was just getting started, today in 2012 over 90 percent of attorneys in small firms report using some form of social media.  This guide will answer some of your questions abou..

With over 100,000 law firms in the United States, making your firm stand out on the internet can seem like a superhuman feat.  One of the best ways to get your website noticed by Google and other search engines is by creating a comprehensive backlinking effort.  If you're still asking, “what are backlinks?”, don't worry.  This guide will ta..

  Video Display Advertising and the Increasing Benefits   Benefits of Display Advertising   Video display advertising has continued to grow in popularity across the web and especially on mobile advertisements.  According to a poll released by MediaPost, the biggest concerns with video display advertising are the following: &nbs..

Ten years ago, most of your search engine rankings were just based on your keyword density.  Today, over two thirds of your overall rankings depend on how many inbound links you have.  Now that search engine optimization has moved beyond keywords, how are you going to change your inbound links SEO strategy?  You should be dedicating a solid majority of your op..

  Everything About Blog Advertising Rates Studies show that because blogs are so much more targeted than other types of websites, blog advertising results can be up to 50 percent better than results for advertising on social media sites like Facebook.  Keep reading this guide to find out more about the kind of law blog advertising rates that you can ex..

Branding and marketing usually aren't a lawyer's favorite tasks.  But to succeed in a legal market where almost 40 percent of newly graduated lawyers are without a job requiring a J.D., you'll need to get smart about brand marketing to stay competitive.  Why are branding and marketing so important today, and what does it take to implement a successful b..

  It's not difficult to find a list of social bookmarking sites on the internet, but with hundreds of millions of users every day on these sites, you don't just need any social bookmarking list.  You need a social bookmarking sites list that can actually get you the inbound link traffic you're hoping for.  Unlike other guides, which are pushing..

In 2011, Google released an update called Panda that sent reverberations throughout the internet community.  Affecting 15 percent of websites, Panda started looking at where backlinks were coming from, rather than just basing search rankings on the total number of backlinks.  All of a sudden, companies didn't just want any backlinks, they wanted high quality ba..

A hundred years ago, if you'd wanted to find a lawyer to resolve a legal dispute, you'd have asked your friends and relatives if they could recommend one to you.  Fifty years ago, and even twenty, not much had changed—word of mouth was still the most important factor in finding a new attorney.  Today, the legal landscape has been changed forever by th..

From a website designed to connect a few thousand college students with each other, Facebook has grown into a multinational behemoth with nearly 1 billion users worldwide.  This popularity may make you wonder if your law firm should put ads on Facebook.  You may be asking: “How do Facebook ads work?”  Wonder no longer—this guide will lead you..

If you're not ranking as high as you'd like to be in search engine results, you may have already started doing research on how to purchase backlinks.  Before you buy a backlink, though, there are a few things you'll need to consider.  For one thing, many old methods that made it profitable to buy backlinks no longer have any positive effect on search en..

Everything About Cell Phone Advertising     One of the biggest changes to the internet in recent years has come from the explosive growth in mobile browsing.  Even five years ago, it was difficult and inconvenient to use the internet on a cell phone, but today's smartphones make web browsing so easy that recent statistics indicate that the amount ..

  Everything About Cell Phone Marketing Developing a marketing strategy for law firms today involves using more technology than ever before.  Studies show that web traffic from smart phones has doubled every year for the last three years, and shows no sign of slowing down.  In this economic climate, effective cell phone marketing can give you the edge ..

Over 90 percent of internet users use search, including over 85 percent of prospective legal clients.  When you try to find out how to improve your search rankings, though, you can find a lot of contradictory information.  Sorting out the myths (which are usually perpetuated by services that have something to sell your law firm) from the facts can be tough, especia..