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With the vast majority of law firms—over 90 percent—using LinkedIn or other social media, you may be looking for new ways to differentiate yourself from the competition.  Link building is still the foundation of great search engine optimization, and reciprocal or two-way linking has a long internet history.  Today, some reciprocal links manager software..

There are over one trillion links on the web today—and that number will have doubled by 2014.  In such a large sea of links, your law firm needs to stand out.  An outbound link tool can help you understand what's going on with links leaving your website or the websites of others.  While an outbound links tool is something of a specialty item, it can ..

While over half of attorneys today are maintaining at least one blog for marketing or search engine optimization purposes, not everyone sees the virtues in continuing to blog.  After you've maintained a blog for a year or more, you may be struggling to develop new content and you may be unsure of whether you're still getting value from continuing to blog.  ..

Beginner and Pro Tips for Email Marketing Blogs”   Email Marketing Blogs   A study done by the marketing software provider called Silverpop looked at email open rates between the last quarter in 2011 and the first quarter in 2012, and the results were not good for attorneys and an email marketing blog.  The study found that open rates wer..

    Email Marketing Tips for Attorneys   Direct Email Marketing and Attorneys   Attorneys may choose to use email marketing services, but there are tips you can use to engage in successful, free email marketing.  This article will discuss numerous email marketing tips from forming your emails to..

If you're not yet doing behavioral targeting for your law firm, you're already missing out on the most exciting new trend for finding clients with pinpoint accuracy.  Behavioral targeting advertising budgets are still low at just 2 percent, but you should consider increasing your firm's investment in this marketing method.  Keep reading this guide to fi..

Okay, so not every law office has a social media pro on staff.  If you're part of one of the 45 percent of law firms that doesn't yet have a Facebook page, you may need to hire a Facebook marketing service to get your social media marketing efforts off the ground.  Keep reading to find out why Facebook marketing services are often an attractive alternative ..

Every time you turn on your mobile phone, you're plugging into a massive GPS system that tracks where you are and even knows where you're likely to be headed.  This means that local mobile advertising has more ways to track and target possible clients than ever.  Whether your firm is still asking “what is mobile advertising?” or you've alrea..

If you've been looking for local SEO tips, you may be seeing a lot of contradictory information.  That's because local search SEO is a relatively new form of search engine optimization.  Already, local accounts for over 20 percent of searches, and over 40 percent of searches made from a mobile device like a tablet PC or smartphone.  Keep reading to fin..

In 2010, only 2 percent of companies were using mobile phone advertising to reach their customers.  Today, that number is growing rapidly, and a number of analysts believe that mobile advertisements will someday be a bigger market than traditional web advertising or even bigger than television ads.  This is a trend your law firm should stay up to date on if you wan..

Ten years ago, almost no one guessed that by 2012, the mobile advertising market would be responsible for over $5 billion in business per year.  Until recently, the United States had lagged behind other mobile advertising markets worldwide, but now that has changed.  If you're a law firm professional, you need to keep up on the latest mobile advertising market trends,..

A few years ago, most law firms didn't even need to think about getting a mobile advertising platform.  With over $5 billion being spent on mobile ads in 2012, though, it's time to get serious about mobile ads and look at the best mobile advertising platforms for your firm.  No one mobile advertising platform works for every law firm (at least not yet).&nbs..

The days of being limited to mobile text advertising with SMS are over.  Today's statistics show that most users spend more time in apps than browsing or checking texts, and mobile advertising trends are showing a huge increase in the types of advertising currently being done.  From using mobile advertising networks to creating mobile video advertising, the new mobile..

Everything About Online Behavioral Targeting   Lawyers have been doing some rudimentary forms of behavioral targeting for decades—there's a reason personal injury attorneys get called “ambulance chasers.”  Online behavioral targeting has developed steadily for the last decade.  Today, studies show it can increase your click throug..

As an attorney, one of your best marketing tools is something you may not yet think of as a tool: your address book.  Now that over 80 percent of American internet users use at least one social media website, your contact list has just become more valuable than ever.  Making use of your online contacts to extend your networks and get new clients is the way things a..