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There are now over 20 million Foursquare users worldwide, with about 10 million of those users in the United States. Because it is one of the newest social networking websites, not all attorneys are familiar with how to use Foursquare. If you don't know a Foursquare superuser from a Foursquare mayor, this guide can help to answer your most frequently asked qu..
Lawfirms Strategy: Everything About Contextual Advertising
Contextual advertising examples are everywhere on today's web. Today, the contextual advertising industry generates over $5 billion in spending from companies worldwide every year. But what is contextual advertising, and does it really work the way it's supposed to? Ca..
When you've started the process of website link building, you'll need to know which link building strategies actually work and which ones you can leave behind. Today, Google Penguin (the search engine's new ranking algorithm) determines your SERPs based not just on the number of your links, but also on their quality. This guide will go over link build..
Everything About Benefits of Social Media Marketing
When you start to consider online social media marketing, it's probably because of the huge numbers of lawyers starting to use this kind of outreach as part of their marketing campaigns. Social media marketing statistics indicate that social media and blogging can generate anywhere from $5,0..
If you're a law firm marketing professional—or the person at your small law firm who is responsible for heading up web marketing efforts—you probably already know something about increasing your link popularity. However, many of the methods for improving link popularity have actually stopped working as recently as 2012, because Google and other search e..
Whenever a law firm tries to create or define its brand online, there are some risks involved. Over 30 percent of law firm marketing professionals say that they are dedicating energy to re-branding efforts for their law firm this year. If you're one of them, you need to know which pitfalls are most likely to make your branding efforts fail. This guide w..
Even a few years ago, if you'd wanted to do a search engine optimized redesign of your website, you wouldn't have had many choices. It was so tough to do good optimization that over three quarters of law firms outsourced their SEO. What you may not know is that there's now an abundance of SEO tools. Whether you're looking for free SEO tools ..
When you're starting to develop your strategies for legal marketing, you'll find all kinds of opinions online that make it sound like there's only one way for your firm to be if you want to be successful. Only one design aesthetic, only one right way to talk to clients, only one right way to divide your marketing budget. This couldn't b..
6 Lessons for Law Firms from Game of Thrones
What can law firms learn from the bloody fantasy epic, Game of Thrones? It turns out that the answer is: plenty! While the real world may be a bit short on dragons and warring kings, the characters in Game of Thrones are acting in ways that professional services firms can get a lot out of. Read these tips and..
The hit television show Mad Men just wrapped up its gripping fifth season, and the show has taught viewers a lot of lessons about life, love, and advertising along the way. Those ideas can also translate to advice for lawyers looking for advice about how to run their law firm in a competitive market. Keep reading to find out how Don Draper, Joan Harris, and Roger..
282 million Americans—nearly the entire population of the country—will be using the internet at some point this year. Today, more than eighty percent of consumers report doing research on products and services online before deciding on one. Finding the best link building service for your needs can make the difference between mediocre search results..
Everything About Facebook Advertising Tips
It's a brave new world of Facebook advertisements out there. According to Facebook's latest statistics, every user of the website from the US and Canada now brings in nearly $10 in advertising revenue. With new types of Facebook advertisements available, your lawfirm needs the best and most..
Youtube videos that are seen as advertisements for law firms are only trusted by 14 percent of viewers. This means that in order to have a good strategy for marketing with Youtube, you need something better than an ad. Keep reading to find out which marketing style you have, and what other marketing styles your law firm could take advantage of with its Youtube vi..
One of the hardest things to get used to about the internet is how fast things can change. What might have been helpful as a strategy for law firm marketing several years ago can now be counterproductive. An unfortunate side effect of these fast changes is that many attorneys who were quite well equipped to handle the web of 2008 are deeply mired in bad habits no..
When you're looking for information on the specifics of today's online marketing, you'll want to have brand new information that keeps recent changes to social media and web searches in mind. However, when it comes to strategizing for your online marketing plan and content, you might want to look to a different source: books on advertising and marketing.&nb..