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If you've been reviewing your options for link building solutions, you have probably found many different outsourcing companies.  But can you really outsource link building successfully?  Recent changes to Google called Penguin and Panda have changed the way that link building works for most websites, including law firm sites.  Over a million websites saw ..

Free backlink generators are a common tool of the trade for a lot of internet marketers.  Backlinks can represent over two thirds of your total search engine placement and rankings. If you're doing marketing for your law firm, you may want to know how a free backlink generator works, and whether a free backlinks generator tool is actually a good way to build your li..

Branding isn't a word that gets most lawyers excited.  You may think of boring marketing meetings and What may surprise you is that building your brand, when you do it in an authentic way, can not only help your bottom line—it can help you find your identity as a firm.  In this guide, we'll explore seven different ways that you can build not just a br..

You've created a marketing plan and have been following through with the points of the plan perfectly.  Just the same, you're not sure whether it's actually successful or not.  The results that you're seeing are questionable, open to interpretation.  What signs actually mean that a marketing plan is doomed?  In this guide, we'll look a..

If you've thrown your hands up in frustration over your search engine optimization efforts, it's time to look for a service to handle your SEO for you.  Finding an affordable SEO service, though, can sometimes seem like more of a time-consuming chore than just doing the SEO yourself.  After reading this guide, you'll be better prepared to search for aff..

  Some of the Best Small Business Marketing Blogs Available Today   The Challenges of Small Business Blog Marketing   If you own a small firm, you likely have a small budget to expand your small business marketing blog, hire marketing staff, or buy software to help monitor your results along the way.  There are numerous small busine..

  Everything About Small Business Social Media Marketing You may be surprised (or maybe not!) to learn that small firms are almost twice as likely to use social media for business marketing as large firms—70 percent to just 37 percent.  However, there's a big difference between just using small business social media marketing and using it effectiv..

It's a sad truth of the search engine marketing world: most of the people trying to talk to you about the Next Big Thing are trying to sell you something.  Almost every review of social bookmarking software online is being produced by people who have a financial stake in making you believe that their program is the best social bookmarking software on the market.&nbs..

Even the very biggest social bookmarking website, Twitter, is only being used by just over one in four law firms.  Making use of a social bookmarking tool can make your job easier when you've been assigned to create a social bookmark presence for your law firm.  As inbound links have become more important, social bookmarking tools have proliferated all over the..

In today's United States, over 80 percent of internet users are now using some kind of social media.  With most prospective clients using the internet to find the right law firm, social media can be viewed as one of the most important aspects of your customer service policy.  It guides, to a large extent, how people will share the experience of your firm when t..

Americans today spend around 25 percent of their total online time on social networks.  Because social media has become so huge, social media dashboards have become an important part of helping marketing professionals keep up.  A social media dashboard is a piece of software that helps you to analyze or post to one or more social media websites.  In this guide..

  Social Media Marketing for your Lawfirm   Some law firms today already are engaging with social media and marketing in innovative, fresh ways.  However, many law firms are still left asking the question: “What is social media marketing?”  Over 90 percent of small law firms already use social media in some way—like having Fa..

Everything About Social Media Marketing Campaigns     While a huge majority of lawyers today have profiles on LinkedIn, over half of small firms aren't using social media marketing beyond simple profiles.  If you're ready to develop a social media marketing campaign, those statistics are great news: they mean that you can still get a head star..

Everything About Social Media Marketing Packages     Learning about how to market with social media can be confusing, especially if no one on your staff knows a lot about the internet.  If you're a big law firm, you may be thinking about hiring a full time social media marketing specialist, like 1 in 5 large firms have already done.  But what..

Everything About Social Media Marketing ServicesJust a few years ago, the web wasn't much of a social arena, especially for lawyers.  Today, social is king: over 80 percent of law firms report some social media marketing activity.  Maximizing your marketing through social media can be tough, especially if the attorneys at your small firm aren't internet experts. Becau..