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As more Americans use the internet as part of their daily lives (282 million at the last count), more of them have started learning how to effectively use search engines.  Part of effectively using search engines to effectively search for products and services is using local search terms.  Attorneys, due to the local nature of most law firms, can benefit tremendous..

  Everything About Local SEO Blog According to Google, over 20 percent of searches today are for local services.  This number is even higher when it comes to attorneys.  Most clients want a lawyer who is local, so when you start your blog, you should make sure it's a local search engine optimization blog. Local search results act a little bit d..

When you're first dipping your toes into local SEO marketing, you need a local SEO guide to help you figure out exactly what you're doing.  With 20 percent of non-mobile and 40 percent of mobile searches in 2012 including a location term, you can't afford to ignore the impact of local SEO.  In this local SEO guide, we'll talk about how to make local..

When you started using search engine optimization, you may have focused on practice area keywords to draw people in.  While this kind of technique might work for a law firm with truly national reach, most firms bring in the majority of their clients from a 10 mile range of their offices.  If that's the case for your law firm, why not use a local SEO service to ..

  Recent research shows that over half of consumers who search for an attorney online will eventually choose their lawyer this way—translating to over 30 million new clients annually.  Lawyers without an online marketing plan in 2012 need to be making one for next year if they haven't already started.  Online marketing plans can help to guide you..

  Tips from the Professionals on How to Market your Blog   The Importance of Marketing Blogs   The reason most legal blogs fail to gain awareness is because the attorney has poor skills in internet marketing.  Legal blog writers need to take specific steps not only to create a following, but maintain a following—another reason..

The humble hashtag on Twitter has become one of the quickest and easiest ways for people on the internet to know what's going on right now in the world.  Only about a third of law firms are using Twitter at all, but the ones that are aren't always using hashtags on Twitter appropriately.  In this guide, we'll explore some of the best practices for cr..

Using the Yahoo profiles directory as part of your law firm marketing strategy has some distinct advantages.  The main Yahoo profiles and member directory is one of the few online human edited directories that still costs money to submit to.  In fact, the Yahoo profile directory was actually the first part of the Yahoo empire that went live online, and it's sti..

One of the hottest social media apps for smartphones is mobile Foursquare.  Foursquare is a service that helps people connect to businesses and other venues that are in their immediate area.  Not many attorneys are yet making use of Foursquare for marketing purposes, but that doesn't mean they shouldn't be.  Particularly if your clientele skews toward ..

All the best technology forecasters agree: the future of the web is mobile.  Mobile advertising and marketing are changing the way businesses all over the world sell their products and services.  What's more, when people use their mobile devices, they're using the web differently: no longer confined to web browsers, most mobile users now spend more time usi..

  Everything About Web Traffic Analytics   Up to 95 percent of visitors to your law firm website may not comment, inquire, or do anything else as a result of their visit—they just click on your website, then disappear.  How can you find out more about this silent majority of customers?  Using web page analytics can help you figure out wh..

Everything About Contextual Keyword Advertising   When advertising online, context can be almost as important as content.  Contextual advertising puts your ads in front of the people most likely to do something about them, and has become an industry that generates over $2 billion in profit annually in the United States alone.  You can get in on the contex..

From solo practitioners to the biggest firms in the industry, lawyers today are looking for Facebook marketing solutions that work.  Three out of four clients today are looking at online resources before they decide who to hire, and Facebook is by far the most popular social media website among consumers.  Keep reading to learn seven handy Facebook marketing tips t..

Today, the world wide web contains about 9 billion pages—about one and a half for every man, woman, and child on the planet.  In that kind of crowd, standing out can be tough.  Building a link presence on the internet isn't easy, but it can bring incredible financial rewards to your firm.  Whether you are just beginning to ask “what is link bui..

When you're first dipping your toes into local SEO marketing, you need a local SEO guide to help you figure out exactly what you're doing.  With 20 percent of non-mobile and 40 percent of mobile searches in 2012 including a location term, you can't afford to ignore the impact of local SEO.  In this local SEO guide, we'll talk about how to make local..