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Accidents happen when you work on managing your reputation online.  If you've done something that you now know was a mistake, it's probably not the end of the world—options still exist for online reputation repair.  In this guide, we'll take a look at seven different lessons for websites trying to do damage control.  Whether your website has ..

    Everything About Online Web Analytics     The first online web analytics started almost with the dawn of the World Wide Web.  In 1996, a new service, “Web-Counter,” started counting the number of hits a website received—the first web analytics metrics that could be seen and analyzed by site owners.  These h..

  We've all said things we wish we could take back, and we've all made mistakes.  Unfortunately, on the internet, those mistakes can stick.  When you've messed up online, you need to get fast help to make sure that you're making the problem better, not worse.  Many of the ways that companies respond to criticisms online are not product..

  Comparison of Free Web Analytics to Google Analytics   Web Analytics: Open Source   Although the majority of websites use Google Analytics and other popular analytics like SEOmoz, a growing number of websites are using free web analytics.  This article will compare and contrast one web analytics (open source) called Open Web Analy..

What is SEO marketing going to look like in a few years?  You don't need a crystal ball to look into the future and know that SEO search engine marketing will keep changing.  While a few years ago, many search engine optimized pages looked clunky, over 50 percent of today's online businesses are using seamless organic SEO marketing.  Keep reading this ..

Doing analysis of outbound links is still uncommon in most business sectors, including the legal field.  However, if you want to make sure that your search engine optimization is successful and that people are using your website the way you want them to, you need to be able to check your outbound links and track how people are using them.  This guide will explore w..

    If your law firm doesn't consider marketing to be one of its strong suits—and studies show that nearly half of small firm partners consider marketing to be the most difficult part of their business—you may be considering asking an outside firm to handle some or all of your legal marketing work.  In today's marketing climate, tho..

If you want to calculate Page Rank for your website, you may be confused by the variety of page rank calculator websites you see when you do a search.  Different calculator tools are useful for solving different problems, and this guide will help you understand some of the most common and useful options.  In this guide, you'll learn about several websites where..

    What is Pay Per Click for Attorney Advertising?   What is Pay Per Click?   If you’re asking yourself, “What is pay per click,” this article can help you answer that very question.  Pay per click is a tool used for internet advertising that directs traffic to websites, and if a law firm uses PPC, they will..

  Quick Guide to Pay Per Click Management Services   General Information on Pay Per Click Management   You’ve decided to launch a pay per click advertising campaign, and now you need the right pay per click services to perform the following duties:   ·         see what key..

When you became an attorney, it's likely that you didn't think that you'd have to know anything about computer programming.  That's for other people, in other jobs, right?  Wrong!  While there's no reason for you to learn how to program, it's a good idea to understand the basics of how some computer programming works.  For example,..

  If you're like most attorneys today, the term “pod cast” is one you've only seen in headlines or referenced in news stories.  However, even if you're not technologically gifted, you can listen to and use pod casts as part of the marketing effort for your law firm.  In this guide, we'll start with the absolute basics of what a ..

  Everything About PPC In today's legal marketing world, the internet has begun to dominate the discussion, and pay per click is more popular than ever.  You may have heard that PPC pay per click advertising can raise your law firm's website traffic by as much as 66%, but have very little idea what else PPC can do for your firm.  This guide wil..

  Everything About PPC Advertising Starting your PPC campaign can seem like a giant headache: how do you make sure that your PPC advertising works and doesn't cost more than you can afford?  This guide will help you sort out the basics of PPC advertising, including common pitfalls for your law firm to avoid as well as strategies to maximize your convers..

  Everything About PPC Campaigns The internet has changed everything about finding a lawyer.  Today, 65 percent of potential legal clients look online for law firms before choosing which lawyer to call.  One of the fastest ways to get your website into the top pages of search results is to use PPC search engine advertising.  This kind of advertisi..