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There is no good way to tell what percentage of law firms are displaying a natural link structure today.  However, many of the firms that are relying exclusively on organic links aren't actually doing any kind of real natural link building.  They're spending their time hoping for links, but not working actively to get them.  In this guide, we'll ex..

Five or ten years ago, only the biggest corporations could afford or effectively use online reputation monitoring services of any kind.  Today, even small companies realize that they need to monitor the online reputation of their business to stay competitive in an increasingly internet connected world.  Law firms have been a little bit slow to adopt new technologie..

Everything About PPC Marketing     Law firms looking for new clients today often look to PPC search engine marketing.  With eighty nine percent of law firms with a website believing that websites are the best way to get new clients, how can you make your website stand out from the competiton?  Pay per click or PPC internet marketing can put your ..

So you're considering link exchanges as part of your web strategy, perhaps because of reading an internet article about how when you exchange links, your search engine rankings go up.  When 90 percent of web searchers don't ever click through to the second page of search results, it's obviously critical to maintain great rankings.  But is link exchange ..

It used to be significantly harder to create your own Twitter hashtag.  Just to make new Twitter hashtags, you'd have to follow @hashtags, and then start making your own.  Now, all you have to do is use the pound symbol (#) before a phrase, and it becomes a searchable Twitter hashtag all on its own without any further intervention from you.  Here are seven..

As the year begins to draw toward a close, niche marketing strategies have begun to change to reflect recent changes to the online legal marketplace.  With over 80 percent of consumers now researching attorneys online—mostly with search engines—before deciding on who to call for a consultation, you need a great niche marketing strategy more than ever as 2013..

  Steps for Creating a Network Marketing Blog   What are Network Marketing Blogs?   A blog for network marketing allows a company to sell a product indirectly through an outside associate by offering a percentage of commission to the associate.  Network marketing blogs have received a fair amount of negative speculation over the las..

While some states have relatively clear laws regarding attorney marketing and advertising, Florida is known for having some of the murkiest.  Attorneys often have a difficult time understanding the Florida laws, including whether certain types of advertisements are considered ethical.  On January 31, 2013, the Florida Supreme Court released its new rules on l..

For a long time, Google and Twitter have had some problems with each other.  Twitter, in 2011, accused Google of deliberately quashing some social media search results in favor of Google's own Google+ social networking platform.  In turn, Google said that Twitter had made itself extremely unfriendly for search engine optimization in many ways.  As of Octob..

Statistics from 2012 show that nearly there are nearly twice as many attorneys graduating from law school as there are new positions.  That's a competitive legal market, and responding to it requires learning what is niche marketing. Whether you're just looking for a niche marketing definition or you really want to know how to use niche marketing for your law fi..

  Online Affiliate Marketing without a Website   Is Affiliate Marketing Online Possible without my own Website?   Although the majority of online affiliate marketing occurs with attorneys that have their own website or blog, it is possible to perform affiliate marketing online if you don’t have your own website or want to h..

  Essential Terms to Know for an Online Marketing Blog   Understanding a Web Marketing Blog   There are literally hundreds of terms you could identify in relation to an online marketing blog on law, but this article covers some of the more common jargon within web marketing.  Understanding these terms can help you understand how a l..

Referral marketing has always been big business for lawyers.  In the 20th century, referral marketing almost always meant direct word of mouth recommendations from one friend or relative to another.  Today, the whole idea of referrals has changed—online referrals are now an incredibly influential force for many law firms.  If you want to get on the onlin..

You may not have given much thought to managing your online reputation in years past.  Less than a quarter of law firms are currently engaging in active reputation management strategies online, and the numbers are even lower for small firms and solo practitioners.  However, with consumers using searches and online reputation rankings more and more frequently, th..

An online reputation manager is a person whose job description didn't even exist ten years ago.  In just a few short years, reputation management online has become a multimillion dollar industry with competitors popping up all over the United States and around the world.  Whether you're using online reputation management software to help you do the job your..