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One of the most critically acclaimed fan favorite series of all time, Arrested Development recently came out of a several year hiatus for a brand new season.  The adventures of the chronically legally challenged Bluth family may even be continuing for a fifth season.  What can law firm marketers learn from the characters on Arrested Development?  We're gla..

Studies show that building inbound links is the single most important factor for searches, in part because it improves your Page Rank from Google.  “But how can I find my Page Rank?” you may ask.  Your Page Rank won't appear on your website automatically, and you'll need to download a tool or use a webpage to be able to find your Page Rank. ..

In surveys, small firm and solo practitioner attorneys frequently list marketing and advertising as their least favorite aspect of their job.  Unfortunately, in an increasingly competitive, linked in world, popularity matters more than ever, and link popularity (the number of websites linking to yours) matters more than just about any other kind.  If you have no id..

“What is my Google Page Rank?”  If you haven't asked yourself this question at least once in the last month, you're making a mistake.  Checking your Page Rank with Google on a regular basis is a key part of making sure that your web marketing strategies are working where it counts—on search engines, where over 85 percent of clients look fo..

So you've started using some form of link exchange, but now you're realizing that your links are hard to track.  The majority of marketers in recent polls rank link building as “somewhat difficult” or “very difficult,” and many say that it's the toughest part of their job.  Getting link exchange manager software is a great step t..

4 out of 5 new legal clients use web searches to help them make a decision about which lawyer to hire.  Because link popularity influences search results so much, many lawyers are now looking into using link popularity tools to increase their traffic and conversions.  However, not every lawyer has the same problem, and not every lawyer needs the same link popularit..

  Everything About LinkedIn Ads Hundreds of law firms are already using LinkedIn direct ads—but is it right for you?  Pay per click advertisements offer the ability to target key markets, and if you're looking for an alternative to Google, you may be interested in using LinkedIn advertising.  If you're debating whether or not to use Linke..

  Everything About LinkedIn For Business While your teenage daughter may be addicted to Facebook and Twitter, odds are your professional colleagues use LinkedIn more.  With over 160 million users, most of them educated professionals, LinkedIn has rapidly become the world's most popular gathering place for people who want to network.  If you want to..

Everything About LinkedIn Marketing     It's a big step for your law firm to start marketing on LinkedIn, but if you're already one of the 90 percent of attorneys using the website, with a few tweaks you can start getting a real return on investment.  Even the very first steps of profile creation can have a significant impact on your LinkedIn ..

Everything About LinkedIn NetworkHaving a LinkedIn profile means nothing if you aren't connected to anyone.  Building your LinkedIn network is absolutely critical if you want to have a viable social media strategy as a law firm.  Almost 70 percent of LinkedIn users today have at least 100 first degree connections in their network.  If you're not there yet, keep r..

Everything About LinkedIn Review     LinkedIn had humble beginnings in a programmer's living room just ten years ago.  Today, it's one of the 50 most visited websites in the world.  LinkedIn reviews can help you to evaluate whether creating a LinkedIn profile would be beneficial for you individually or as part of a business.  Because..

  Everything About LinkedIn Statistics In a country like the United States, where 90 percent of lawyers are already. Using LinkedIn, you can't afford to get left behind.  According to Alexa, LinkedIn became the 12th most visited website worldwide in 2012.  This popularity means that LinkedIn can and should be a vital component of your legal marketi..

  Everything About LinkedIn Tips Every new website you use has a learning curve, and LinkedIn is no exception.  With nearly 77 percent of LinkedIn users using the site to research people and companies, you can't afford not to know the best, most up to date LinkedIn tips.  Learning LinkedIn profile tips can make your profile more appealing at first ..

  For people involved in marketing law firms using any pay per click advertising, one of the biggest changes this year has involved two Google products.  Google Analytics and AdWords can now be linked so that they work together to tell you more about whether your pay per click advertising is effective and what makes your best ads work.  These Frequently As..

Everything About Local Search Engine MarketingWhen you're a smaller law firm, it's a good idea to focus your marketing efforts on small business search engine marketing.  This means working with local search engine marketing so that your business is noticed by local residents.  In this guide, you'll learn about several different strategies to enhance your small busine..