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Everything About PPC Management     So you've started using pay per click marketing for your law firm—but what now?  Do you want keywords that cost $50 or more, or to bid lower on keywords for just a few dollars?  PPC bid management software can cost hundreds of dollars, and PPC management services can cost thousands—are they wort..

Everything About PPC ServicesLaw firm PPC ads can be some of the most expensive clicks on the web.  The cost per click for many common legal terms has gone up by as much as 30 percent in the last five years.  What this means for many law firms is that it's no longer enough to just use the PPC services available on Google or Yahoo.  Instead, you may want to hire a..

Only 60 percent of American companies are using any kind of professional link building.  For lawyers, that number is even lower, and with good reason.  Many of the strategies for complete link building that were advocated even a few years ago may have made your web pages look better for search engines, but worse to real human beings.  In this guide, you'll..

The days of the country lawyer who knew a little about everything are behind us.  21st century legal problems tend to require specialists, and because of that, you need a profitable niche market to succeed.  With over 50,000 new bar passers every year, it's more important than ever to research profitable niche markets and become a market leader in your niche so..

“How can I protect my reputation online?” is one of the biggest questions many businesses have today.  You've worked hard to build a good reputation in your community and on the internet.  But a single failure to protect the online reputation of your firm can hurt your total revenue by almost 10 percent—even if it was a negative review posted ..

It can be really hard to get a straight answer today about what works and what doesn't work in search engine marketing.  So many different companies have a piece of software to sell that reliable information about link exchange, inbound linking, and reciprocal linking is incredibly difficult to come by.  Let's say you're considering using reciprocal lin..

  A recent report released by LexisNexis has revealed some amazing statistics about internet marketing in the digital age.  The report analyzed the results of a survey conducted in February of 2012.  4,000 total adults, weighted by demographics including age, sex, and race, were asked questions about how they use the internet and offline sources to seek in..

Not all material on Twitter has to be original.  In fact, of the over 100 million tweets sent on Twitter daily, a majority of them are actually re-tweets—copying something that someone else already said.  When you're new to Twitter, getting used to the etiquette and norms of re-tweeting can seem a bit daunting.  That's what this guide is for: ..

  Everything About Revenue Sharing In different contexts, the question “what is revenue sharing?” can mean different things.  By one revenue sharing definition, just giving referrals to a lawyer friend could constitute revenue sharing.  In today's online marketing context, though, “what is revenue sharing?” usually refers to..

Time is money, and most law firms today don't have enough of either.  Over half of social media marketing professionals say that one of their biggest problems is a simple lack of time to implement their company's social strategies.  What's more, in many law offices, the person who is in charge of social media marketing is also trying to juggle a wide va..

    How to make Improvements to your Site with Search Analytics   What is the Most Popular Search Analytics Tool?   According to a report released by BuiltWith on April 6, 2012, about 15,429,942 websites were using Google’s site search analytics program called Google Analytics.  The figure shows that about 60% of the top..

  Everything About Search Engine Marketing A few decades ago, most people found their lawyers with phone books or by asking friends, colleagues, and relatives for recommendations.  Today, it's much more likely that your clients will try to find your law firm with a web search.  In order to get new clients through the internet, it's importa..

Everything About Search Engine Marketing BlogOne of the most powerful tools for driving new traffic to your law firm's website is a search engine marketing blog.  Search engine marketing blogs are now maintained by over 60 percent of America's largest law firms.  Whether your law firm is large or small, this guide can help you get started with blogging and avoid some ..

Everything About Search Engine Marketing For LawyersWhen you begin using search engine marketing tools to improve your web marketing strategies, you'll see an increase in clicks and conversions on your law firm website.  This guide will help you learn more about search engine marketing for lawyers, whether you're just getting started or have been dissatisfied with your pre..

  Everything About Search Engine Marketing Services When you're starting to consider your SEO strategies for a law firm website, you may want to think about using a search engine marketing service to help you get the most out of your website.  Search engine marketing services can help you to interpret the clicks you're getting so that you can r..