Find Legal Topics > Lawfirms Laws > Pay Per Click Management

Pay Per Click Management

Pay Per Click Management

 


Quick Guide to Pay Per Click Management Services

 

General Information on Pay Per Click Management

 

You’ve decided to launch a pay per click advertising campaign, and now you need the right pay per click services to perform the following duties:

 

·         see what keywords are bringing in the most visitors

·         see what advertising copy is working the most effectively

·         examine your profit margin at different times in the campaign

·         determine what geographic location your services are being directed to

·         determine how many people are visiting your website, how long they are staying on your website, and determine what parts of your website clients are visiting

 

As an attorney or firm, you may choose to hire private pay per click management services or may choose to use pay per click services offered by the provider.  Because most of the people on the internet rely on Google as their main search engine, many attorneys and firms rely on the pay per click management tools offered by the website as well.  Another leading tracking tool is the Pro, Pro Plus, or Pro Elite package from SEOmoz, but this article will discuss several different kinds of pay per click management services offered by Google. 

 

Pay Per Click Management: AdWords Location Targeting

 

With such pay per click services offered by Google, an attorney or firm can target specific areas of the country if their services extend beyond state limits or an attorney can choose to target a specified radius around a specific location such as a city. 

 

If you use advanced targeting, the pay per click services will help you target your services to people within the region, people viewing pages about the

region, and more.  Google recommends that these pay per click management services be left in the default setting for the best results in most cases.

 

Pay Per Click Management: Managing your Ads

 

If you’re using the pay per click management services under Google AdWords, you can adjust and manage your ad settings, your campaign settings, your budget and bidding, your keywords, your ad placements on the websites, your audience, and more.  Each of these pay per click services are explained below:

 

Adjusting Ad Settings with Pay Per Click Services

 

The pay per click management tools offered by AdWords allows you to rewrite your advertisement, fix ads for approval from Google, add more information to your advertisements, and even manage ad groups.  When using pay per click management services for ad groups, keep the following factors in mind:

 

·         choose the best keywords for your legal services

·         create a list of 5 to 20 keywords that are closely related to each other

·         keyword phrases of two or three words often work better than single keywords

·         consider using branded keywords

 

Pay Per Click Management Tool for Adjustable Campaign Settings

 

With these pay per click services, you can set up start and end dates for your campaign, exclude certain demographics from seeing your ad, temporarily suspend your campaign, and more.  

 

Budgeting Pay Per Click Management Services

 

The pay per click services offered by AdWords allow you to change your settings from accelerated to standard, limit your budget within certain campaigns, and more.  Additionally, the pay per click management tools offered by AdWords can allow the service to automatically bid for you or even make a recommended budget for you. 

 

Pay Per Click Management Services for Keywords

 

The pay per click services offered by AdWords can help you choose the right keywords for your campaign, make improvements on your keywords, and even estimate how much traffic a keyword is likely to generate.  Once you create your keywords using the pay per click management tools, you’ll receive several keyword statuses depending on if your keyword is eligible or not. 

 

Pay Per Click Management Services for Ad Placements on Websites

 

These pay per click services provided by AdWords  offer a Placement Tool to help an attorney find out what placement ideas are best.  These pay per click management tools also allow an attorney or firm to show ads on websites about certain topics, and exclude placements for certain topics. 

 

Pay Per Click Management Services for Intended Audiences

 

These tools offered by the pay per click services allow an attorney or firm to remarket their services to people who have visited their website and help the legal professional reach people who are interested in the services. 

 

While using this pay per click management tool, attorneys need to understand the rights of privacy that certain clients have under Google.  

 

Return on Investment and Pay Per Click Services

 

Normally, a business can use the ROI pay per click management tool to see how much profit they’re receiving after customers arrive at their website and purchase items.  However, an attorney can also use these pay per click services to see how many page views and leads are resulting in business for the firm.  Typically, the formula used by attorneys with these pay per click services is provided below:

 

((Revenue – Costs) / Costs)) X 100= ROI %

 

While using pay per click management services offered by AdWords, it’s imperative that your website is regularly updated and adjusted for your advertising campaign.  If you’re concerned about the effectiveness of your campaign, the pay per click management services offered by AdWords allow

you to test your campaign.  

 

While using the pay per click management services offered by Google, you should also consider the advertising platform offered by our site.  This website uses effective software to target your services geographically, and many of these advertisements are placed within articles that relate to your specific services. 

Related Topics