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Website Traffic Statistics and Your Law Firm

Website Traffic Statistics and Your Law Firm

Website statistics for traffic are some of the most important stats that you can record.  You probably already know that you're getting less hits than Facebook (which gets over 24 million unique visits per day) and more than a brand new blog.  But where you are in that spectrum can be tricky to know, unless you're keeping track with a website traffic statistics tool.  In this guide, we'll take a look at why you might want to check up on your website statistics for traffic, and how you can improve your traffic numbers if you feel that they are lackluster.

What Are Website Traffic Statistics?

If you've been on the internet for a while and haven't changed your marketing techniques much lately, you may think that the only website statistics about traffic that matter can be kept track of with a counter.  While counters were one of the first good tools for checking out your website traffic statistics, they're far from the only tool that is available.

Today, you can find out some basic website traffic statistics by using websites like Alexa and Compete.com.  These websites can give you a basic overview of the website statistics on traffic that affect your website most.  But let's say that the basic website traffic statistics you find on these site aren't enough for you.  How do you get to see the numbers that could matter to you more, including things like bounce rate and how many pages a site visitor looks at?

How Do I Find My Website Traffic Statistics?

Because these detailed website statistics on traffic are even more useful to you as a site owner than the basic statistics, you should consider using a program that can help you find and analyze them.  One of the easiest ones to get started with is Google Analytics.  The best part about Google Analytics is that it's not only a robust tool to help you look at your website traffic statistics, it's also totally free for all users.

In order for you to see your website statistics on traffic with Google Analytics, you'll need to insert a small piece of code onto your website.  This helps Google monitor people's activities on your website so that you can better analyze the traffic flow and how best to help the clients who are looking at your site.  It's usually a good idea to monitor these website statistics on traffic for at least a month or two before really making any decisions based on fluctuations.  Keep in mind that some fluctuations in your website traffic statistics are to be expected and don't necessarily reflect poorly on your business or any of the marketing techniques you're currently using.

What Are Good Website Traffic Statistics?

One of the first things many attorneys—who are, of course, given to competitiveness—want to know about their website statistics on traffic is this: “is this where I should be?”  That question's answer is always completely up to you.  What might be fantastic website traffic statistics for a four person personal injury firm in a small town would be a disaster for an IP boutique firm.  There are no easy tables that can tell you what to expect for your website statistics for traffic.

That doesn't mean there's no way to tell whether your website traffic statistics are, overall, good or bad.  But the website you should be comparing yourself against is your own.  Instead of looking at your website statistics on traffic for a particular day or week, look at them on a comparative basis with this time last month or last year.  Do your website traffic statistics seem to be heading in the right direction, or do you seem to have reached a plateau?  If your website statistics on traffic show that your traffic numbers are dropping, you need to do something quick to stop the drop.

How Do I Improve My Website Traffic Statistics?

Once you know that your website statistics for traffic have leveled off, you'll undoubtedly want to get them back on the right track again.  Improving your website traffic statistics starts with reading up.  Read all the articles you can about how ti improve your website statistics for traffic, and keep in mind that any articles that are more than about a year old may not be useful to describe current trends any more.

You may, for instance, want to try improving your website statistics for traffic by using social networking platforms.  Social networks are often great ways to connect with people who can act as brand ambassadors, helping to show your well thought-out content to friends, family, and neighbors.

You can also improve your website statistics for traffic by makings ure that your website displays correctly on mobile browsers.  If it doesn't, you're losing a major piece of the pie: website traffic statistics show that by 2014, more web pages will be downloaded from mobile devices than from desktop computers.

Analyzing Changes To Your Website Traffic Statistics

If your website statistics on traffic have changed significantly in recent weeks or months, you need to look to see what's going on.  If you're experiencing a higher than normal bounce rate, for instance, check to make sure that your website is still correctly displaying in several different browsers.  You should also see where your traffic is coming from—there's a chance that you're accidentally appearing in searches for topics unrelated to your firm's actual business.

You should also investigate what's going on if you have a sudden and unexplained improvement in your website statistics for traffic.  This can help you figure out which of your marketing techniques have been most effective at raising traffic numbers on your site, so that you can plan future campaigns with maximum efficiency.  If a website has been particularly effective at driving traffic to your site through advertising, you know that you may want to advertise more on that site or other websites like it.  If, on the other hand, a paid advertisement has yielded almost no result, it may be time to scrap that particular campaign.

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