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Are You in Business Directories?

Are You in Business Directories? Tips for Getting in Business Directories

When you run a business, you need to get the word out about your company.  One way that you can do this is through business directories.  There are all kinds of business directories out there today.  If you are looking for the one that your business fits in, you may find that there are a variety and you may end up requesting to be in more than one business directory.  Start looking at all the business directories that are out there and see how they can increase your name recognition.

Compile a List

The first thing that you want to do when you are determining what business directories you want to be in is to make a list of what is available.  You may find that there are a large variety in which your company fits.  You will want to narrow it down to the ones that you think are going to be the most successful for you.  You want to make sure that you are using business directories that people use and people have faith in. It will make a huge difference in the amount of press you get because of these directories.

Create a Compelling Advertisement

You will find that in some business directories, you won’t list a lot more than just the name of your business and the phone number.  But you will find that in other directories you will list a lot more or be able to create more of an advertisement that shows what your business is about.  When you are looking to create these advertisements, you really want to work to make sure that they are professional and look great. 

Hire someone that can help you create them unless you have a department that does that for you.  Keep your advertisements concise, yet catchy, and make sure that they are something that people will see and want to read to see what your business has to offer.

Find Good Legal Counsel to Look Things Over

Before you put your name into any business advertisements, you want to consult with your legal counsel.  You want to be sure that they know what to look for.  You want to be sure that your advertisement has your trademarks and copyrights on it so that people understand that what you are publishing is for your company only and should not be reproduced. Leave it up to your legal team to help you with all of this and make the most out of the advertisements that you are going to use in the business directories.

Business directories are a great way to get the word out about the company that you are representing.  With these advertisements in business directories, be sure that you are asking your legal counsel to look everything over.  You want to be sure that anything that should be copyrighted or trademarked is.  Find an attorney that specializes in business law and watch what a great addition that they can be to your small business to help you succeed.

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