4.1-320 - Illegal advertising; penalty; exception.
§ 4.1-320. Illegal advertising; penalty; exception.
Except in accordance with Board regulations, no person shall advertise in orsend any advertising matter into the Commonwealth about or concerningalcoholic beverages other than those which may legally be manufactured orsold without a license.
Any person convicted of a violation of this section shall be guilty of aClass 1 misdemeanor.
Neither this section nor any Board regulation shall prohibit (i) the awardingof watches of a wholesale value of less than $100 by a licensed distillery,winery or brewery, to participants in athletic contests; (ii) the exhibitionor display of automobiles, boats, or aircraft regularly and normally used inracing or other competitive events and the sponsorship of an automobile, boator aircraft racing team by a licensed distillery, winery or brewery and thedisplay on the automobile, boat or aircraft and uniforms of the members ofthe racing team, the trademark or brand name of an alcoholic beveragemanufactured by such distillery, winery or brewery; (iii) the sponsorship ofa professional athletic event, including, but not limited to, golf, autoracing or tennis, by a licensed distillery, winery or brewery or the use ofany trademark or brand name of any alcoholic beverage in connection with suchsponsorship; (iv) the advertisement of beer by the display of such product'sname on any airship, which advertising is paid for by the manufacturer ofsuch product; (v) the advertisement of beer or any alcoholic beverage by thedisplay of such product's name on any scale model, reproduction or replica ofany motor vehicle, aircraft or watercraft offered for sale; or (vi) thesponsorship of an entertainment or cultural event.
(Code 1950, § 4-69; 1978, c. 630; 1979, c. 196; 1980, c. 407; 1993, c. 866;1995, c. 222; 2009, c. 322.)