Section 35-8A-17 - "Brand extension" defined.
35-8A-17. "Brand extension" defined. For purposes of this chapter, the term, brand extension, means any brand that incorporates all or a substantial part of the unique features of a preexisting brand of the same brewer or importer and that relies to a significant extent on the goodwill associated with that preexisting brand.
Source: SL 1999, ch 187, § 4.