131 - Ownership of merchandise establishments and services to be publicly revealed and displayed.

§  131.  Ownership  of  merchandise  establishments and services to be  publicly revealed and displayed.  Every person, partnership, association  or  corporation  owning  or  conducting  any  shop,   store   or   other  establishment  or  service  wherein the sale of merchandise at retail or  wholesale is carried on or transacted or a service  is  performed  as  a  business  shall cause the true, full name, including the full first name  or legally registered trade name or names of the proprietor or owner  or  proprietors  or  owners  of  such  shop, store or other establishment or  service to be publicly revealed and prominently and legibly displayed in  the English language either upon a window of such shop, store  or  other  establishment  or  place  where  a  service  is performed or upon a sign  conspicuously placed upon the exterior of the  building  containing  the  same. The foregoing provisions shall not apply to a person, partnership,  association  or  corporation  operating under a lease, a department in a  shop, store or other establishment or service  as  aforesaid  where  the  lessor  of  such shop, store or other establishment or service is liable  to customers for merchandise sold by and the operations of  such  leased  department.  Failure to comply with the provisions of this section shall  constitute a misdemeanor.