Section 66-3-424 - Standardized special registration plates with logos.
66-3-424. Standardized special registration plates with logos.
A. Standardized special registration plates with logos may be authorized by statute to show state support for worthy public purposes. The authorizing statute shall provide for collection of fees that, at a minimum, will cover the costs to the division of development, manufacture and issuance of the special registration plates and logos.
B. Standardized special registration plates, on the standardized areas, shall:
(1) display the colors of the state flag, red lettering on a yellow background;
(2) display the phrases "New Mexico USA" and "Land of Enchantment";
(3) provide a space for applying the special registration logo, centered at the left edge of the plate, between the attachment holes, beginning one-fourth inch in from the edge of the plate and having the following dimensions: four and one-eighth inches in height and three and one-eighth inches in width; and
(4) provide a vehicle registration number, to be assigned by the division, that consists of five alphanumeric characters displayed to the right of the special logo area.
C. Special registration logos, except for the standard dimension specified in Paragraph (3) of Subsection B of this section, shall be left to the design discretion of the division, in consultation with the public purpose interest group that requests the special registration plate.
D. Standardized special registration plates with logos, when authorized by statute for a particular public purpose interest group, shall meet the requirements specified in this subsection prior to plate issuance by the division. The public purpose interest group, no later than the effective date of the authorizing statute:
(1) shall provide evidence acceptable to the division that it will generate a minimum number of prepaid applications as determined by the division for the special registration plate with logo;
(2) shall provide a prepayment to the division in an amount sufficient to cover the plate and logo cost of the initial order;
(3) shall provide a sample of the requested artwork design in a format specified by the plate manufacturer for the specialized logo; and
(4) in cases where the authorizing statute includes revenue-sharing with distribution directed to a particular group or fund, shall show that the recipient is a governmental entity or a fund authorized for the use of a governmental entity.
E. The division may promulgate rules for implementation of the provisions of this section.