590.310 - Advertising of “motor oil” or “lubricating oil”: Uniformity, size, color and legibility of letters.
590.310 Advertising of “motor oil” or “lubricating oil”: Uniformity, size, color and legibility of letters.
1. All letters, figures or numerals, used in designating the brand name or the words “no brand” which are part of any advertising medium indicating, showing or advertising the price of “lubricating oil” or “motor oil,” shall be uniform size, type and design and may be of any convenient height except that the height shall not be more than twice the dimension of the width of each such letter, figure or numeral.
2. All letters used in designating the words “motor oil” or “lubricating oil” which are part of any advertising medium indicating, showing or advertising the price of lubricating oil or motor oil shall be of uniform size, type and design and shall not be less than one-half the size nor greater than the size, either in height or width, of any letters, figures or numerals designating the brand name of the motor oil or lubricating oil being advertised.
3. All letters, words, figures or numerals used for the purpose of indicating the price of motor oil or lubricating oil shall be uniform in size and shall not be more than twice the size of the letters, figures or numerals used for the purpose of designating the brand name or the words “no brand.”
4. All letters, figures or numerals used for designating the brand name or the words “no brand” when used as a part of any advertising medium indicating, showing or advertising the price of motor oil or lubricating oil shall be of like color or tint.
5. All letters, figures or numerals used for designating the price of motor oil or lubricating oil shall be of like color or tint.
6. All letters used in designating the words “motor oil” or “lubricating oil” when used as a part of any advertising medium indicating, showing or advertising the price of motor oil or lubricating oil shall be of like color or tint.
7. All such color or tint shall contrast with the background and other parts of such advertising medium.
[15:323:1951]