5 §13090-E. Tourism marketing and development strategy (REALLOCATED FROM TITLE 5, SECTION 13080-Q)
Title 5: ADMINISTRATIVE PROCEDURES AND SERVICES
Part 18-A: ECONOMIC AND COMMUNITY DEVELOPMENT HEADING: PL 1987, C. 534, PT. A, §17 (NEW)
Chapter 383: ECONOMIC AND COMMUNITY DEVELOPMENT HEADING: PL 1987, C. 534, PT. A, §17 (NEW)
Subchapter 3: TOURISM AND COMMUNITY DEVELOPMENT HEADING: PL 1987, C. 534, PT. A, §17 (NEW); 1995, C. 560, PT. B, §6 (RPR)
Article 5-B: TOURISM HEADING: PL 1995, C. 560, PT. B, §11 (NEW); RR 1995, C. 2, §11 (RAL)
§13090-E. Tourism marketing and development strategy
(REALLOCATED FROM TITLE 5, SECTION 13080-Q)
1. Development. The Office of Tourism shall develop a 5-year marketing and development strategy for state tourism growth that maximizes the effectiveness of state and private sector contributions in attracting visitors to the State and increasing tourism-based revenues. The strategy must incorporate components of direct marketing in maintenance and primary markets, matching grants programs, trade markets, regional development and research.
[ 2003, c. 198, §9 (AMD) .]
2. Administration. The Office of Tourism shall administer the components of the strategy after development. Administration includes development of new markets, creation of an image of the State to entice visitor inquiries and provision of appropriate technical assistance and response mechanisms. The Office of Tourism shall support staffing of the visitor information centers and fulfill tourism information requests and shall work in partnership with the tourism industry in the State in administering the strategy.
[ 2003, c. 198, §9 (AMD) .]
3. Tourism Marketing and Development Fund.
[ RR 1995, c. 2, §11 (RAL); MRSA T. 5, §13090-E, sub-§3 (RP) .]
SECTION HISTORY
RR 1995, c. 2, §11 (RAL). 2003, c. 198, §9 (AMD). MRSA T.5, §13090E/3 (AMD).