142A.7 - INITIATIVE COMPONENTS.

        142A.7  INITIATIVE COMPONENTS.
         1.  The initiative shall include but is not limited to all of the
      following:
         a.  Youth programs, designed to achieve the initiative's
      desired results, that are directed by youth participants for youth.
         b.  A media, marketing, and communications program to achieve
      the initiative's desired results.  Advertising shall not include the
      name, voice, or likeness of any elected or appointed public official
      or of any candidate for elective office.
         c.  Independent evaluation of each component of the statewide
      initiative.
         d.  Ongoing statewide assessment of data, review of indicators
      used in assessing the effectiveness of the initiative, and evaluation
      of the initiative, its programs, and its marketing strategy.  The
      initial baseline used to measure the effectiveness of the initiative
      shall be developed using existing, available indicators.  Following
      development of the initial baseline, indicators of the effectiveness
      of the initiative shall be reviewed on at least an annual basis to
      ensure that the indicators used most accurately provide for
      measurement of such effectiveness.  Primary emphasis in data
      assessment shall be on data relating to tobacco usage and may include
      data demonstrating the prevalence of tobacco use among youth and
      pregnant women, and the prevalence of the use of alcohol and other
      substances among youth.  Sources of data considered shall include but
      are not limited to the centers for disease control and prevention of
      the United States department of health and human services and the
      Iowa youth tobacco survey, and may include the Iowa youth risk survey
      conducted by the department or the youth risk behavior survey.
         e.  A tobacco use prevention and control education program.
         f.  An enforcement program.
         2.  Administrative costs associated with each program of the
      initiative and program provider shall be established at a reasonable
      level consistent with effective management practices.
         3.  Requests for information or for proposals shall emphasize that
      performance measures are required for any contract or allocation of
      funding under the initiative.  
         Section History: Recent Form
         2000 Acts, ch 1192, §7, 17