142A.7 - INITIATIVE COMPONENTS.
142A.7 INITIATIVE COMPONENTS.
1. The initiative shall include but is not limited to all of the
following:
a. Youth programs, designed to achieve the initiative's
desired results, that are directed by youth participants for youth.
b. A media, marketing, and communications program to achieve
the initiative's desired results. Advertising shall not include the
name, voice, or likeness of any elected or appointed public official
or of any candidate for elective office.
c. Independent evaluation of each component of the statewide
initiative.
d. Ongoing statewide assessment of data, review of indicators
used in assessing the effectiveness of the initiative, and evaluation
of the initiative, its programs, and its marketing strategy. The
initial baseline used to measure the effectiveness of the initiative
shall be developed using existing, available indicators. Following
development of the initial baseline, indicators of the effectiveness
of the initiative shall be reviewed on at least an annual basis to
ensure that the indicators used most accurately provide for
measurement of such effectiveness. Primary emphasis in data
assessment shall be on data relating to tobacco usage and may include
data demonstrating the prevalence of tobacco use among youth and
pregnant women, and the prevalence of the use of alcohol and other
substances among youth. Sources of data considered shall include but
are not limited to the centers for disease control and prevention of
the United States department of health and human services and the
Iowa youth tobacco survey, and may include the Iowa youth risk survey
conducted by the department or the youth risk behavior survey.
e. A tobacco use prevention and control education program.
f. An enforcement program.
2. Administrative costs associated with each program of the
initiative and program provider shall be established at a reasonable
level consistent with effective management practices.
3. Requests for information or for proposals shall emphasize that
performance measures are required for any contract or allocation of
funding under the initiative. Section History: Recent Form
2000 Acts, ch 1192, §7, 17