Sec. 30-68n. Advertisement of manufacturers' rebates.
Sec. 30-68n. Advertisement of manufacturers' rebates. (a) For the purposes of
this section: (1) "Advertise" means the making of any statement or representation in
connection with the solicitation of business in any manner by a retail permittee and
includes, but is not limited to, statements and representations published in any newspaper
or other publication or statements or representations printed in any catalog, circular or
other sales literature or brochure; (2) "manufacturer's rebate" means that amount due
and payable in accordance with an offer by a permittee other than a retail permittee to
refund to a consumer all or a portion of the purchase price of an alcoholic liquor product;
and (3) "net price" means the ultimate price paid by a consumer for an alcoholic liquor
product after the consumer has redeemed the manufacturer's rebate offered for the alcoholic liquor product.
(b) A retail permittee may advertise the existence of a manufacturer's rebate or the
net price of an alcoholic liquor product provided such permittee makes all of the following disclosures in such advertisement in type that is the same color, style and size: (1)
The sales price of the alcoholic liquor product before the manufacturer's rebate; (2) the
amount and expiration date of the manufacturer's rebate; and (3) the net price of the
alcoholic liquor product.
(P.A. 02-22, S. 1.)
History: P.A. 02-22 effective July 1, 2002.