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9664-9665

WELFARE AND INSTITUTIONS CODE
SECTION 9664-9665

9664.  (a) The Legislature finds and declares all of the following:
   (1) Ageism is the systematic stereotyping of, and discrimination
against, persons based on age.
   (2) Ageism is manifested, at both the individual and institutional
levels, in a range of ways, from the perpetuation of stereotypes and
myths about aging and aging people, the dislike and outright disdain
of elders, and the simple subtle avoidance of contact with elders,
to discriminatory practices against elders in housing, employment,
and services.
   (b) It is the intent of the Legislature to enact legislation to
encourage the development of partnerships addressed at combating
ageism in the workplace.



9665.  (a) The Legislature requests that the California Department
of Aging partner with the Industry Coalition on Age Equity in Media,
which is a joint coalition of the California Commission on Aging,
Women in Film, and the Employment Development Department, to work
with the entertainment industry in an effort to change cultural
attitudes and perceptions of aging and older adults, with the goals
of making the workplace more receptive to older workers and
eradicating ageism in society.
   (b) It is the intent of the Legislature, in enacting this act, to
generate pervasive, profound, and positive changes in our culture,
vision, and attitudes toward aging.
   (c) State funds shall not be appropriated for purposes of
implementing this section. The department is not required to
undertake any new task pursuant to this section unless it receives
federal or private funds for that purpose.