58571-58580
FOOD AND AGRICULTURAL CODE
SECTION 58571-58580
58571. (a) Project agreements may be entered into between the
department and cooperators in order to address constraints and
encourage the marketing of agricultural commodities in foreign
countries. A project agreement may be limited to activities in one
country, or may include activities in several countries. Project
agreements shall include, but are not limited to, all of the
following:
(1) A description of the commodity, or commodities, for which a
project agreement is being requested and a statement that California
export availabilities are expected to be adequate during the life of
the project.
(2) A description of the applicant organization or firm.
(3) A justification for participation in the foreign market
development program.
(4) A statement of proposed activities, including specific
information on the activities to be conducted, the countries in which
they will be undertaken, who will conduct or supervise them, and the
expected results.
(5) An estimate of the level of project funds required and an
indication of the availability of industry resources to match project
funds and personnel needed to carry out the proposed program.
(b) Cooperator activities shall be described and budgeted in a
marketing plan which becomes part of the project agreement. The
marketing plan shall be separately submitted to the director who may
approve or disapprove it. The marketing plan shall be reviewed
annually at which time it may be revised by the cooperator or the
department, or by both.
(c) The marketing plan shall include all of the following:
(1) The proposed expenditure of state funds and cooperator
contributions.
(2) Information on how much funding has been received from the
Foreign Agriculture Service in the last five years and if those funds
have been requested for the current year.
(3) An identification of the constraints to expanding or
maintaining California exports to each market area addressed by the
plan.
(4) A description of the proposed activities and the amount of
funds, both state and cooperator, to be spent to overcome or mitigate
the constraints for the commodity, or commodities, and the country,
or countries, covered by the plan.
(5) A report, if available, from local attach