CFR > Title 7 - Agriculture > SUBTITLE B—Regulations of the Department of Agriculture > CHAPTER XI—AGRICULTURAL MARKETING SERVICE (MARKETING AGREEMENTS AND ORDERS; MISCELLANEOUS COMMODITIES), DEPARTMENT OF AGRICULTURE (parts 1200 to 1291) > PART 1210—WATERMELON RESEARCH AND PROMOTION PLAN > SUBPART A—Watermelon Research and Promotion Plan (§1210.301 to §1210.367) > 1210.330—Policy and objective.

1210.330—Policy and objective.

It shall be the policy of the Board to carry out an effective, continuous, and coordinated program of research, development, advertising, and promotion in order to:
(a) Strengthen watermelons' competitive position in the marketplace,
(b) Maintain and expand existing domestic and foreign markets, and
(c) Develop new or improved markets.
It shall be the objective of the Board to carry out programs and projects which will provide maximum benefit to the watermelon industry.