302-14.102—What factors should we consider in determining whether to establish a home marketing incentive payment program?
In determining whether to establish a home marketing incentive payment program, you should consider:
(a)
Whether the program will increase the percentage of residences sold for which employees find a bona fide buyer. You should establish a benchmark for the percentage of residences for which you expect employees to find a bona fide buyer resulting in lower homesale costs to you. If your historical percentage of employee-generated sales is below your benchmark, a home marketing incentive payment program may benefit you; and