PART 23—GUIDES FOR THE JEWELRY, PRECIOUS METALS, AND PEWTER INDUSTRIES
- 23.0—Scope and application.
- 23.1—Deception (general).
- 23.2—Misleading illustrations.
- 23.3—Misuse of the terms “hand-made,” “hand-polished,” etc.
- 23.4—Misrepresentation as to gold content.
- 23.5—Misuse of the word “vermeil.”
- 23.6—Misrepresentation as to silver content.
- 23.7—Misuse of the words “platinum,” “iridium,” “palladium,” “ruthenium,” “rhodium,” and “osmium.”
- 23.8—Misrepresentation as to content of pewter.
- 23.9—Additional guidance for the use of quality marks.
- 23.10—Misuse of “corrosion proof,” “noncorrosive,” “corrosion resistant,” “rust proof,” “rust resistant,” etc.
- 23.11—Definition and misuse of the word “diamond.”
- 23.12—Misuse of the words “flawless,” “perfect,” etc.
- 23.13—Disclosure of treatments to diamonds
- 23.14—Misuse of the term “blue white.”
- 23.15—Misuse of the term “properly cut,” etc.
- 23.16—Misuse of the words “brilliant” and “full cut.”
- 23.17—Misrepresentation of weight and “total weight.”
- 23.18—Definitions of various pearls.
- 23.19—Misuse of the word “pearl.”
- 23.20—Misuse of terms such as “cultured pearl,” “seed pearl,” “Oriental pearl,” “natura,” “kultured,” “real,”
- 23.21—Misrepresentation as to cultured pearls.
- 23.22—Disclosure of treatments to gemstones.
- 23.23—Misuse of the words “ruby,” “sapphire,” “emerald,” “topaz,” “stone,” “birthstone,” “gemstone,&#x
- 23.24—Misuse of the words “real,” “genuine,” “natural,” “precious,” etc.
- 23.25—Misuse of the word “gem.”
- 23.26—Misuse of the words “flawless,” “perfect,” etc.